|
Class Summary |
| AdaptivePricingPolicy |
A pricing policy that extends LinearPricingPolicy and tries higher
bids when the bids are not able to |
| BiddingPolicy |
A bidding policy makes decisions on a particular aspect of a bidding
strategy. |
| BroaderSpecialtyTargetedTypingPolicy |
An ad policy that uses the targeted ad only if the targeted component or
manufacturer is the advertiser's specialty. |
| CapacityBasedSpendingPolicy |
A spending policy that is also valuation-based but adjusts the overall
spending limit based on the capacity assigned. |
| FixedSpendingPolicy |
A spending policy that imposes a fixed daily spending limit but no limit on
each individual ad auction. |
| GenericTypingPolicy |
An ad policy that always uses the generic ad to display. |
| LinearPricingPolicy |
A pricing policy that calculates bid prices with a linear function of the
valuations. |
| PricingPolicy |
A policy that determines the prices to offer. |
| ProfitabilityBasedSpendingPolicy |
A spending policy that imposes a fixed daily spending limit, and limits for
individual ad auctions based on the profitabilities of bidding in the
auctions. |
| SmoothSpendingPolicy |
A spending policy that dynamically adjusts the overall spending limit by
examining how much the spendings over a sliding window fluctunate. |
| SpecialtyTargetedTypingPolicy |
An ad policy that uses the targeted ad only if the targeted product is the
advertiser's specialty. |
| SpendingPolicy |
A policy that determines the spending limits in ad auctions. |
| SummitBasedSpendingPolicy |
A spending policy that considers the distribution of costs and profits. |
| TruthfulPricingPolicy |
A pricing policy that always bids at the valuations. |
| TypingPolicy |
A policy that determines the types of ads to use. |
| UnlimitedSpendingPolicy |
A spending policy that does not impose any budget constraint. |
| ValuationBasedSpendingPolicy |
A spending policy that imposes a fixed daily spending limit, and limits for
individual ad auctions based on the valuation of a click for most of the
game, and higher spending limits in the last bids. |